It’s a sad but true fact that so many women over forty feel invisible. Changing this has become a challenge.

Everywhere you look, you see younger women in their twenties and thirties being presented as role models for beauty and style. Seldom does one see mature women in TV and print ads. Some of the fashion magazines geared toward adult woman still feature very young women as models. There are only a few magazines devoted to the mature woman – Real Simple, The Fine Line, and MidLife Rises.

Just because we’re getting older doesn’t mean we have to become an invisible part of society. It doesn’t mean we have to let ourselves go, gain weight and start looking grumpy. My sister and aunt, while in their 50’s, look like they stepped off the cover of Vogue whenever they go out. 

A woman can still look great as she ages if—she learns how to do it.

Clothing styles and makeup techniques that work on a twenty or thirty-year-old can be a disaster on the face and body of a forty-five-year-old woman. (Notice that I said, can be. Some women in their 40’s have been lucky enough not be become victims of gravity.) And unfortunately, many older women have not yet learned this. As we age, one of the makeup secrets we need to know is that “Less is better.”

Some fashion basics that every woman over forty should have in her wardrobe are:

  • A “little black dress”
  • Black/navy pencil skirt
  • Black/navy slacks
  • Black cashmere sweater
  • White tailored shirt
  • Black chic heels
  • Black simple flats
  • Classic trench coat

Make sure that your pants have clean lines, no pockets or pleats. Please, never wear clothes with an elastic waist, unless totally necessary. Elastic waists are guaranteed NOT to be flattering.

Black and navy are great color choices because those colors make you look thinner. Add color with accessories to add your own personality and style. Scarves are a great accessory that should be a part of every wardrobe.

Following simple tips, accepting the changes in our bodies, and knowing that less is best will keep us looking great and feeling great in our 40’s and beyond.


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